QR Codes for Marketing

Finally Measure Print Marketing ROI

The biggest challenge with print marketing has always been measurement. Billboards, flyers, magazine ads—you never really knew what worked. QR codes change that. Every scan is tracked, giving you the data you need to optimize campaigns.

Marketing Use Cases

Print Advertising

Add QR codes to magazine ads, newspaper inserts, and direct mail. Track exactly how many people engage with each placement, and calculate your cost-per-scan.

Outdoor & Billboard

Make billboards interactive. Link to landing pages, video content, or special offers. Compare performance across different billboard locations.

Product Packaging

Turn every product into a marketing touchpoint. Link to tutorials, registration pages, or loyalty programs. Track engagement by product line.

A/B Testing Print

Create different QR codes for different versions of your print creative. See which headlines, images, or offers drive more scans.

Campaign Tracking Example

Create a tracked QR code for your marketing campaign:

// Create a dynamic QR code for campaign tracking
const response = await fetch('https://www.qrcodeapi.io/api/links', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    name: 'Summer Sale Billboard - NYC',
    destinationUrl: 'https://yourdomain.com/summer-sale?utm_source=billboard&utm_campaign=summer2025'
  })
});

const link = await response.json();
// link.shortCode = 'abc123'
// QR code URL: https://www.qrcodeapi.io/r/abc123
// Now track scans in your dashboard!

Analytics That Matter

Every scan captures valuable data for your marketing team:

• Scan count: Total engagement per campaign
• Unique visitors: How many distinct people scanned
• Geographic data: City, region, and country breakdown
• Device type: iOS vs Android, mobile vs tablet
• Time patterns: Peak scanning hours and days
• Referrer data: Track which placements perform best